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Tax Pain
Unlike Americans, Canadians are not afraid of the tax man. They just consider taxes a pain in the ass. Armed with this insight we created a ficitional illness called "tax pain" and offered up H&R Block as the cure. This highly successful campaign has run for 5 years. It came alive on air and in radio, as well as in digital and social.
television
In social, we entertained and informed. We made and shared popular short videos of life hacks and tax hacks.
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